Industry: Social Transformation Design, Academic Design Service: Strategy Design & Innovation, Graphic Identity SystemsCarlos Teixeira PhD.
World Changing Ideas.
Honored by Fast Company 2022 World Changing Ideas Awards, Carlos Teixeira, a leading systems designer and educator in social transformation design.
Along with Murmur Ring, our collaborative approach drove visual and written research, revisions for feedback, amongst clients and researchers. We had primary authority over process and outcome, creating and telling emotional narratives, defining vision for systemic transformation.
Our storytelling life-centered and human-centered approaches included:
Problem framing, storytelling, prototyping, giving us opportunities to engage with flexible contexts while in the process of defining visual language elements with clients’ ethos.
AI as a tool: AI provided new quantitative insights into legibility of visual elements like: space, hierarchy, motion, scale, color impact, graphics and readability of content to facilitate understanding of designed visual impact.
“Through hands-on and open-ended project-based activities, students can experience the challenge and excitement of being a team member, project leader, or entrepreneur to promote social justice, create wealth, and improve standards of living. My teaching objective through these types of courses, workshops, studios, clinics, and laboratories is to prepare graduate and undergraduate students to be intellectually and technically empowered to play a leadership role in innovation-driven economies.”
-Carlos Teixeira
Graphic Identity Research: Visual and contextual research designed through 6 possible visual languages translating clients ethos, purpose and approach to systemic transformation.
Graphic Identity System deliverables: visual language concepts, brand guidelines, library of visual assets, including graphics, social media assets, landing page and website.
