Industry: Data Management, Non-profit Service: Strategy Design & Innovation, Graphic Identity SystemsGiving Insight
Harnessing data-driven power
Empowering nonprofit community engagement by guiding & equipping clients, fostering growth, prosperity, flexibility and trust.
A visual identity inspired by nurturing relationships–guiding clients, non-profit organizations, and communities alike, to a space of organizational transformation, peaceful & restful interactions & meaningful conversations.
These experiences are at the core of every brand moment.
The graphic identity system was designed with frameworks and brand architecture in place to orient the viewer in simple and complex scenarios. Elements are engaged in redefining the integrity of the brand through ecosystems and visual cues.
Choosing images that portray all individuals, always respecting diversity as default. Photo-graphs represent real-life situations in real-life spaces.
To set Giving Insight apart, it was determined to set the tone through a clear, welcoming and warm graphic systems to represent what the organization does best: close the data gap for organizations of all sizes.
