Industry: Wealth ManagementService: Strategy Design & Innovation, Graphic Identity Systems, Behavior Change DesignMaking investment experiences
motivation-focused
WatersEdge Wealth Management
Visual and end-user experience opportunities making investment experience look and feel engaging, approachable and sustainable.
Design strategies to rebrand Minneapolis-based wealth management firm. Project was centered around the purpose of the boutique, aligning with end-user’s needs and telling company’s story through creative direction, website design, print materials and mentoring interns.
Designing an interactive website was central to
client engagement. By providing educational materials, the website is flexible to understand and appropriate each individual’s context.
Environmental design and responsible papermaking were key components to think about how we could introduce print materials to the design experience. Papers made out of hemp and recycled cotton fiber were selected and printed at a local off-set shop to reflect the company’s belief in a more sustainable future ahead.
